Consumers' use of written product information
نویسندگان
چکیده
منابع مشابه
Consumers' use of written product information.
Two studies were conducted to investigate the predictive role of person-specific, product-specific, and situation-specific influences on the use of instruction manuals in the field of electrical consumer products. In a laboratory study, 42 participants were observed while putting a vacuum cleaner into operation. Situational primes (i.e., receiving a verbal cue that the packaging contains an ins...
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When consumers try to assess the performance of a product on a key benefit, their information search often reveals both diagnostic information and irrelevant information. Although one would expect irrelevant information to have little impact on predictions of product performance, we present evidence that the irrelevant information systematically weakens consumers’ beliefs that the product will ...
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ژورنال
عنوان ژورنال: Ergonomics
سال: 2004
ISSN: 0014-0139,1366-5847
DOI: 10.1080/00140130410001695951